Newspaper and Magazine Content
Some 66% of Gen-Y affluents consume newspaper content online via desktop or laptop computer. Only 19% still read a traditional print newspaper and 12% access news content via their Smartphone/iPod.
When reading magazines, however, 71% of Gen-Y affluents read print, and 24% read digital magazine content via desktop or laptop computer. Fewer Gen-Y affluents access magazine content via Smartphone/iPod (2%) or e-reader/iPad (2%).
Daily online video viewing is commonplace among Gen-Y affluents:
· 56% say they viewed a video via YouTube in the previous 24 hours.
· 19% viewed a video via Hulu.
· 21% watched video online—other than on YouTube or Hulu.
· 13% used a mobile device to watch a video.
In addition, 42% of Gen-Y affluents watch TV shows online and 27% watch movies online.
Other key mobile-related findings:
· 25% of Gen-Y affluents use their mobile phone to access social media sites.
· Roughly one-third of Gen-Y affluents own a BlackBerry and slightly more own an iPhone; 71% expect to own an iPhone in the future.
· Favorite mobile apps: The top 5 apps among female Gen-Y affluents are Facebook, Maps, Pandora, The Weather Channel, and The New York Times. The top 5 apps among men are Facebook, Maps, Pandora, Angry Birds, and Twitter.
· Apple is the top Prestige Brand among both male and female Gen-Y affluents.
About the data: Findings are based on a October 2010 survey of nearly 1,000 high-achieving and high-earning Gen-Y adults, refined to a panel of 535, age 27 on average. Overall, the sample set is on a trajectory to earn more than $100,000 in the short-term and double that income within the next five years; 75% expect to earn more than $80,000 in the next 24 months.
No comments:
Post a Comment