As you may know, last week Facebook implemented a series of changes to their Fan Pages. We thought we’d share with you the blog post that we published last week that explains these changes and what they mean for you. Consider this your definitive guide to the new and improved Facebook Pages!
The first thing you should know is that the new look of Facebook pages is currently available for voluntary upgrade. You can upgrade anytime between now and March 10, or you can wait until the upgrade is automatically rolled out to all pages on March 10. We’ve noticed a few bugs (that affect Facebook tab applications) associated with the new Page design so we recommend you wait for a few days to upgrade your Page. We’re confident that Facebook will fix these issues in the coming days.
Here is a comprehensive list of the changes you can expect— we've also provided greater detail on each change as well as marked-up illustrations in this blog post.
1) Tab applications move to sidebar. READ MORE.
2) New photo strip at top of page. READ MORE.
3) Profile picture size reduced. READ MORE.
4) Information Box Relocation. READ MORE.
5) New Featured Favorites. READ MORE.
6) New Featured Pages and Admins. READ MORE.
7) Editable Page Category. READ MORE.
8) Push to De-Clutter the Wall. READ MORE.
9) New Mutual Friends and Mutual Interests. READ MORE.
10) Ability to Interact as your Page. READ MORE.
11) Enhanced 2-way communications. READ MORE.
12) Further iFrame Support. READ MORE.
All in all, the changes to the brand Pages, which you can read about in depth here and here , are designed to better integrate brand Pages users’ experience with the rest of their time spent on Facebook. The new features will help Pages to increase their exposure by enabling them to post on the pages of other brands and consumers (those who have public profiles) and will enable brands to be more responsive thanks to the new notification features. These are exciting changes that will help Facebook Pages to become an even more powerful marketing channel for businesses
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