Step by Step Plan for the Absolute Newbie Real Estate Social Media Marketer

I created this step-by-step plan for the absolute beginner.
If you’re a real estate agent and you now that you need to market on social networks, but don’t know where to begin, this short guide is absolutely perfect for you.
Just follow the steps and you will be able to set up the core accounts you need to start marketing through social networks.
Prelim - Join Social Media Advocate
Social Media Advocate is a free real estate social media site full of ebooks, videos and fellow real estate professionals. Join now.
Prelim - Set up a Blog
If you do not already have a blog you can set up a free blog at www.wordpress.com.
Set Up Social Network Accounts
1. Open one account in your name at www.facebook.com
2. Open one account in your name at www.linkedin.com
3. Open two accounts at www.twitter.com
a. The first account must be for your name
b. The second account must be for your local area
4. If you are a real estate agent open an account at www.activerain.com
5. If you’re a real estate investor open an account at www.biggerpockets.com
Real Estate Domains
6. Open an account at www.godaddy.com and register two real estate domains ($7.67 per domain per year)
a. The first domain must use the keywords your “local town or neighborhood” and “realestate”. If it is unable use variations of real estate, like “homes” etc.
b. The second domain must include your name.
c. Do not forget to use the code NING1 to get a discount. You can also do a Google search for discounts by entering the search term “Go Daddy Discounts Coupons”. Go Daddy always has some kind of discount so look around.
7. Forward the domain to you blog or website.
Software and Services
8. Open an account at www.hootsuite.com (free). Hootsuite is a social media dashboard that will allow you to manage all your social networks from one location.
9. Open an account at www.realbird.com (free version). Realbird is a real estate listing tool that you can use to add listings to your blog. If you already have an IDX plugin or a link to your IDX site, you do not need Realbird.
Email Manager
10. Open an account with www.aweber.com ($19 per month). If you already have an email manager (like Top Producer) then ignore this step. THIS IS THE MOST IMPORTANT STEP. You absolutely positively must build an email list. You will add email capture forms on your blog and social network accounts so as to convert visitors into contacts and clients.
Reports
11. Publish a 3 to 5 page report on your local market (here are a few ideas)
a. Recent Sales and Statistics
b. Neighborhood report
c. Schools and Parks report
d. Curb Appeal Report
Single Daily Task
12. Invite 30 people a day to “be your friend” on Facebook. A “friend” is someone in your local area who you think may be a potential client. The easiest way to find friends is do a simple search using the name of your town, find a group or fan page for your town and start following existing group members or fans.
That is all you need to do for the first 30 days. Spend time playing around online and getting to know how social networks work.


socialmedia@bell.net